A brother and sister who found themselves the subjects of a stadium “Kiss Cam” found an ingenuous way to combat the awkwardness.

The viral incident occurred at a University of Minnesota hockey game. Adam Martin, a longtime Gophers fan, was sitting with his sister, Maria, when the pair were featured on the arena’s “Kiss Cam” during a break in the action. Rather than sit still and tolerate an awkward moment, Martin held up a sign that said, “My sister,” with an arrow pointing in Maria’s direction.

“The Kiss Cam is universal, and the simple sign to differentiate a girlfriend from a sister is priceless.” Martin told CBS Minnesota. “Bringing her to the game on Valentine’s Day, the perception whether at the game or before it is that we’d look like we were on a date, so I wanted to make sure that there was a clean line, a sibling line between the two of us.”

Martin’s “Kiss Cam” sign was a big hit with nearby fans who could be seen laughing as the stadium’s cameras focused in on the stunt. But the move also drew laughs from the game’s production crew.

“We had a great shot lined up, and then he pulls out this sign, and we died laughing.” Deven Pacheco, of Minnesota’s marketing department, told CBS.

In fact, the only person who was less than amused by Martin’s stunt was his sister. “I thought [he was] being an embarrassing older brother,” she said.

The video of Martin’s “Kiss Cam” stunt can be viewed below.