From a celebrity party to ordinary people on the street, the moment the news of Michael Jackson's death came was described as as groans, some falling on their knews and an immediate need to spread the news.

The message spread quickly around the world on Friday afternoon, with Internet reports first breaking the story. In person, the news had a similar effect at as one celebrity party's mood completely changing, according to actor Chace Crawford.

It was like an instant viral just spread, Crawford told GMTV. It just instantly changed the energy of the party.

Crawford was at Elton John's annual White Tie and Tiara Ball at his home in England. John, reportedly stunned, according to UK publication the Sun, honored Jackson by dedicating two songs for Jackson, including Candle in the Wind and Dont' Let the Sun go Down on Me. Many decided to leave early, according to the report.

In New York's Times square a low groan went up from a crowd after a JumboTron screen flashed the news of Jackson'sdeath in Los Angeles, according to the Associated Press. People began spreading the new to others by cell phone text messages, according to the report.

No joke. King of Pop is no more. Wow, read Times square visitor Michael Harris from a text message a friend sent to his phone, according to AP.

It's like when Kennedy was assassinated, he said. I will always remember being in Times Square when Michael Jackson died.

In Los Angeles, people fell to their knees, when Jackson's upcoming London concert tour director Kenny Ortega revealed to performers that he received a call confirming the artists's death, according to the Los Angeles Times.

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