Search Engine Optimization (SEO) is one of the most important processes that every business needs to build their credibility, increase their brand visibility and understand the needs and preferences of consumers.

Most people end up trusting brands who make use of SEO. This is because it helps brands become more visible as consumers spend a lot of time online and search for things they need or interests them. Being on top of the search engine results gives brands better visibility to their target market. Hence, they will be better remembered and searched about.

However, SEO does require a lot of work. You need to take note of the algorithm as it changes over time depending on what's trending. You then need to create content based on search results, conduct backlink analysis and do a site audit. Failing to do so can affect how your brand maintains its position on search engine lists.

If you need assistance that also provides accurate results, you should check out Ranktracker, an SEO tool for your business. It offers all the features you need to manage your SEO such as rank monitoring, website auditing, automated reports and real-time data.

Ranktracker Overview Ranktracker Overview Photo: AppSumo/

What is Ranktracker?

Ranktracker is a powerful, all-in-one software that makes SEO management easier for business owners. It offers unique tools so you can access more than just your ranking. You can also benefit from its features that help improve optimization, planning, tracking, problem solving and more. It can be used to track search engine results from Google, Yahoo, Bing and Yandex.

Small businesses may experience difficulties in managing their SEO as a lot of big brand competitors coupled with the fast-paced digital landscape, can lead to search engine trends continuously changing. However, this SEO tool guarantees to help you improve your SEO strategies to outrank the competition.

Ranktracker Features

1. Keyword Finder

Ranktracker Keyword Finder Ranktracker Keyword Finder Photo: AppSumo/

The Keyword Finder can easily identify the most relevant keywords on the internet. It can also suggest keywords that you may use to create content and increase your ranking on search engines. It can help you niche down to help you stand out from your competition.

2. SERP Checker

Ranktracker SERP Checker Ranktracker SERP Checker Photo: AppSumo/

Ranktracker offers a convenient way of analyzing search engine results. All you need to do is enter your keyword and the SERP Checker will identify where it ranks depending on the country, region, city or neighborhood. This will help the brand address customer needs depending on their location.

3. Web Audit

Ranktracker Web Audit Tool Ranktracker Web Audit Tool Photo: AppSumo/

This feature scans your website pages in just seconds to identify urgent issues concerning your SEO performance. It also provides evidence-based solutions to address such issues to ensure that your site is on the right track. This feature can determine if you’re using the correct meta-tags or has an accurate XML sitemap.

4. Backlink Checker

Ranktracker Backlink Checker Ranktracker Backlink Checker Photo: AppSumo/

With a Backlink Checker, you can gain valuable insights on how your competitors are doing so you know what you should improve on and which strategies are not working. It’s one of the most important tools that can be used to increase brand visibility and credibility. It’s also easy to use. All you need is to input the URL of the site domain you’re trying to check and the software will quickly provide the results.

5. Actionable SEO Tasks

Ranktracker Actionable SEO Tasks Ranktracker Actionable SEO Tasks Photo: AppSumo/

If you’re still confused about how to use this SEO tool, this feature will show you the step-by-step process. This ensures that you are using the software the right way and you won’t miss any steps to steadily increase your ranking on search engines. The task list consists of setting up, research keywords, on-page SEO, content strategy and many more.

Ranktracker Cons

Based on customer reviews, the site takes a while to load, especially when using the Keyword Finder feature. However, this is due to the amount of data it is collecting and analyzing. The more brands that use a keyword, the more data it collects. If this isn’t a big deal to you, then avail of the plan through AppSumo.

Ranktracker Pricing and Offers Ranktracker Pricing and Offers Photo: AppSumo/

Ranktracker Pricing and Offers

If you want to use this software for a longer period, AppSumo offers a lifetime plan so you can use the tool as long as it is available on the market. The lifetime plan is priced at $149, which is much cheaper compared to paying $108 that lasts for only a year.

The software offers 100 daily tracked keywords, Keyword Finder lookups and SERP Checks, 10 domains and reports, access to two competitors per domain, up to 1,000 scanned pages for the Web Audit Tool monthly and 5,000 backlink rows. It can also be accessed by at least two users.