TikTok announced Tuesday that it will be the official partner of the Cannes Film Festival.

The hashtag #filmtok has grown in great popularity with around 13.6 billion views as more in the film industry aspire to show samples of their short films on the platform amid a heightened number of viewers.

“We're excited to partner with the Festival de Cannes to deliver creative ways for our community to be inspired, moved and entertained, bound by a shared love of video and cinema," Rich Waterworth, General Manager EU of TikTok, said in a press release.

Both TikTok and the Cannes Film Festival are used as a place for people to display their creative expression. The partnership has a goal of “bringing together creatives and cinematographers from around the world, giving creators an inside look at the Festival as it reaches new audiences.”

TikTok will air exclusive interviews, red carpet events, and behind-the-scenes sneak peeks of the film festival right on the app for users to watch and tune into.

“With this collaboration - which is part of a desire to diversify the audience - we're looking forward to sharing the most exciting and inspiring moments from the Festival and seeing the Festival reimagined through the lens of TikTok creators and its community. We look forward to discovering all this with great eagerness and curiosity," Thierry Fremaux, General Delegate of the Cannes Film Festival said in the press release.

TikTok users have a chance to win a cash prize as well as a trip to the festival by submitting a short film under the hashtag #TikTokShortFilm on the app as part of a global competition.

The submission dates run from March 15 to April 8. Three winners will be announced at the end of April, according to TikTok.

The Cannes Film Festival is scheduled for May 17-28.