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Hostelworld, Gold Coast Tourism and Lively Worldwide created a hostel entirely made of sand to build brand awareness and challenge perceptions, Sept. 20, 2017. Hostelworld

The world's first ever "Sand Hostel" was opened on Australia’s Gold Coast by online hostel-booking platform Hostelworld and Gold Coast Tourism in a tie-up with global creative agency, Lively Worldwide.

The initiative is a bid to change the perception of hostels and showcase them as social hubs and also to promote the local Gold Coast culture

The hostel located on Kurrawa Beach opened its door to tourists on Wednesday, and will stay open till Sept. 22, according to a press release from Hostelworld obtained by International Business Times.

The structure has two exclusive accommodation spaces for guests (an eight-bed dorm and one private double room) with a variety of food, drinks, live music and activities on offer.

Hostelworld and Gold Coast Tourism commissioned world champion sand sculptor Dennis Massoud, also referred to as the "Sandman," to create the impressive structure. It was made from 24 tonnes of sand and required three weeks to be constructed.

Massoud first gained popularity for winning the world championship of sand sculpting at an event in Denmark in 2003. He was later commissioned to build his sand sculptures in the only eight-star hotel in the world, the Emirates Palace Hotel in Abu Dhabi, according to Architectural Digest.com.

The hostel has been designed and created by Lively Worldwide, which worked along with production designer, Jon Dowding, who has worked on "Mad Max: Fury Road" and "The Blue Lagoon" as production designer.

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The 'Sand Hostel' was created by world champion sand sculptor Dennis Massoud and took 21 days to build, with over 24 tonnes of sand used to create the structure. Hostelworld

Bookings for the hostel were opened on Tuesday Sept. 19 on the Hostelworld site. Several activities have also been planned for the tourists including surf lessons, yoga lessons, beach volleyball, cocktail making classes and special sessions with sand sculptor Massoud to ensure that the guests have an authentic Gold Coast experience.

According to the Hostelworld website, guests will be allowed to stay in either an eight-bed dorm or a luxury private room, with prices as low as $7.50 per night along with food and drinks. During the day everyone is welcome to hang out at the sand hostel, with live music playing into the night at the beachfront lounge area and bar.

Niall Walsh, head of acquisition at Hostelworld, said: "We want to challenge the perception of hostels and show how they are amazing social hubs where you meet open-minded travelers and create extraordinary memories. We’ve listened to what our customers want and created the ultimate dream hostel right here on the Gold Coast."

"The Sand Hostel will offer the opportunity for the lucky guests to immerse themselves in the local Gold Coast culture and interact with travelers from across the globe with the sand between their toes in a beautiful setting. It will be unlike anything anyone has ever seen before," Walsh said, according to the press release.

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The rooms with prices as low as $7.50 per night with food and drink included was opened on Sept. 20, 2017. Hostelworld

Dean Gould, executive director corporate affairs and strategy, Gold Coast Tourism, said: "Joining with Hostelworld was a natural fit to show young travelers the real Gold Coast experience, through modern hosteling. There is an inexplicable energy that lives here and we invite young travelers to see how the Gold Coast has evolved."

"Our unique coastal culture, emerging street food and craft beer hubs, iconic beaches and lush hinterland sets the scene for truly memorable experiences. We are excited for these guests to uncover those genuine, remarkable moments that millennials so desire and that are in abundance here on the Gold Coast," Gould added.