Organic SEO Could be Answer For Health Advertising on the Smartphone
April 02 2012 9:37 PM EDT
Advertising is an industry that is greatly affected by the growing functionality that smartphones provide marketers with in terms of targeting specific customer-bases. One area that is primed for advertising is the health sector as search data shows that there is much searching related to health and wellness issues. This searching has traditionally been on the desktop, however, with greater smartphone adoption, more health-related search queries are being generated from smartphones, which carrie...
What is the Value of Internet Marketing?
April 02 2012 11:47 AM EDT
Internet marketing is expected to grow into 2012 and for companies that don't take advantage now, the future of their online visibility may very well be in jeopardy.
Advertising and the Second Screen; How Mobile Apps are changing the TV Experience
April 02 2012 10:07 AM EDT
The migration of technologies from one platform to another is being increasingly used more and more as dynamic technologies are being both innovated and applied in new and interesting ways. Now, the utilization of the second screen to the television-viewing experience and the application of apps in this process to engage viewers further and drive traffic is proving exciting ground for advertisers.
Facebook Fatigue; What is it Exactly and Where is it Experienced?
March 29 2012 1:34 PM EDT
The idea of Facebook fatigue implies a saturation point has been reached. But that saturation point could relate to several aspects of the Facebook experience. For one, it could focus on the number of total users and the rate of adoption or it could relate to what users do on the platform - or both for that matter. Looking at the figures, the number of Facebook visits is still rising across all platforms, but significant growth has been largely relegated to emerging markets like Brazil, India, a...
Be Part of History: You’re invited to Visit Britain in 2012 [VIDEO]
March 28 2012 1:49 AM EDT
With all the events transpiring across the globe – natural calamities, political crisis, social unrest, violence, or at the very least, stress from working long hours – summer is always the best time to unwind, spend time with family, and take a break. People work to have a great holiday but finding the best place to go to yearly usually poses a problem.
Get the Extreme Experience with the Nokia Lumia 900 [VIDEO]
March 27 2012 11:36 PM EDT
Finding the right mobile phone for every lifestyle is quite challenging especially for those who opt to live on the edge and are accustomed to an extreme lifestyle. The vast array of choices, brands and new phone features coming out every so often doesn't make the decision process easier. Pip Anderson, a stunt performer and free runner from the U.K, definitely took the Nokia Lumia 900 to the extreme. He captured his extreme moments and showed off his running, wall climbing, and extreme st...
Cybersquatting A Concern for Businesses with ICANN's new Top-Level Domains
March 26 2012 2:43 PM EDT
Cybersquatting occurs when specific brand-oriented domains are registered by individuals who intend to hold the domains and sell them to the brands at a high price later. Opportunities for the practice are far less available now than they were when companies were only starting to branch online. However, with the expansion in domain names from ICANN, businesses will be faced with the decision to buy new domains reflecting the same address if they want to expand or move their web presence or alter...
The Defriending Trend: How it Could Help and Hurt Facebook Advertising
March 24 2012 11:28 AM EDT
Minimizing behavior on social media has already been seen and will continue to be across platforms. Facebook, the world's largest social networking platform is now experiencing a trend of one such minimizing behavior and there are cases for it either helping or hurting Facebook advertising.Now, with Facebook's IPO there has been greater scrutiny on the company's advertising-focused business model. The company is positioning targeted advertising as the main way that they can leverage the...
Boosting Revenue Through Social Media
March 22 2012 5:31 PM EDT
Over the past several years, social media hasn't just changed communication; it has also changed Internet marketing.
Mayor Bloomberg Acknowledges Benefits, Raises Concerns of Social Media & Governing
March 22 2012 3:21 PM EDT
Mayor Bloomberg comments regarding the role of social media in holding up long-range city planning, further articulated and explained by aides, brought forth a discussion on social media in governing and its broader importance in a democratic society.
Competition Among Daily Deal Platforms Intensifies
March 21 2012 2:32 PM EDT
Amazon launched a deal yesterday through their daily deal platform offering their $10 gift card for $5 to raise customer awareness of AmazonLocal and gain ground on its competitors in the sector as AmazonLocal currently stands as the fourth-largest daily deal company behind Groupon, LivingSocial, and TravelZoo. All in this sector could benefit from a multi-faceted internet marketing campaign.
When Censorship Hurts Businesses' SEO; The Curious Blocking of Ferrari in China
March 20 2012 10:50 PM EDT
On Sunday, a Ferrari 458 carrying two women and an unidentified third crashed in the Haidian district of Beijing. The two women sustained potentially serious injuries while the unidentified driver was killed. According to various international sources, reports of the crash in China as well as the term Ferrari have been deleted from websites in the country to apparently reduce the information available regarding the crash. Further, online searches of the term Ferrari have been blo...
Got What It Takes To Be A Champion? Refuel with Low Fat Chocolate Milk
March 15 2012 11:22 PM EDT
Breakfast is the most important meal of the day so people try to eat like a champion, drink milk, and run off. Athletes plan their meals well and eat right and drink milk to be at a peak performance level throughout an activity or competition. At end of the day, energy levels get drained and most people tend to refuel the wrong way - by taking energy drinks, sweets like chocolate, food with high carbohydrates, or caffeine - for a little bit more quality time for friends, family, or just some ...
Potential Deeper Filtering of Pakistan's Internet on Horizon
March 15 2012 10:09 PM EDT
Web users in many countries across the globe experience censorship to some degree. The Pakistani government is now running advertisements for companies to configure and filtering system for the internet in the country that would block a reported 50 million sites. This has raised concerns from activists of free speech in the country. The impact of more internet restrictions on SEO would most likely be minimal, that is, for the non-blocked sites as searches of non-sensitive material would still fu...
Lost Child Finds Home With Google Earth 25 Years Later
March 15 2012 3:51 PM EDT
The reliance on digital maps by both businesses and web users is growing. Both parties are using the maps with greater frequency as technology is continually progressing. Consumers are using the map search for local businesses and other localized information while companies look to widen their exposure through establishing a map presence. Having such a map presence is important in search engine optimization in order to optimize for local search and add pertinent information to related propertie...
From Clicks to Conversions
March 14 2012 11:56 AM EDT
As more companies realize the value of online marketing and implement their own campaigns; they may also notice a correlation between additional clicks and additional conversions.
Compelling Content and Igniting Consumer Motivation; Essentials for Business Websites and Social Presence
March 13 2012 3:22 PM EDT
Compelling content that does properly optimize for a specific phrase, both on and off-site, supports the search engine optimization efforts a company engages in. Creating compelling content on social platforms can be more impactful than doing promotions for discounts and similar offerings. As such, spurring a person to action overtly is one thing, but providing compelling content that ignites an internal motivation to act, is much more valuable for businesses and a strategy that can apply across...
Microsoft and Nokia Partnership Presents Online Mapping Alternative
March 12 2012 1:43 PM EDT
There is a new strategic partnership emerging between Microsoft with their Bing Maps and Nokia to deliver a unified map style based on one set of design principles with the goal of providing a more intuitive and pleasing online mapping experience. There are implications for businesses looking to optimize for local as they decide which mapping platforms to include in their strategy.
Partnerships in the Tech Industry; A Game of Leverage, Patents
March 11 2012 8:37 AM EDT
Establishing collaborations, partnerships, and even acquisitions are a common practice in the world of business. The practice is a strategy to leverage innovation potential in an effort to extend or gain market share in a given segment. Technology and the internet is quickly changing and for companies to adapt, they often need to join forces and utilize each other's strengths and most importantly, patents.
American Express Innovating On Twitter; Others Should Follow
March 08 2012 7:30 PM EST
A new partnership between American Express and Twitter provides the foundation for what could be a new and exciting application of social media. American Express card holders can now tweet specific hashtags mentioning participating retailers to get exclusive discounts. Users first sync their card with their twitter account through a specific website launched for this campaign and from there, users tweet to unlock the discounts. More and more retailers, SEO companies, and expert marketers are mov...