DUBAI (Commodity Online) : The World Gold Council (WGC) appointed India's Ajay Mitra as regional head and managing director to Middle East and Turkey.

In a statement, the Council said Mitra, head of World Gold Council's operations in the Indian subcontinent, the world's largest gold market for the past three years, replaced Anan Fakhreddin.

The statement added A seasoned marketing professional with extensive work experience across the globe, Mitra has been tasked with leading market development programmes to increase demand for gold in all its forms, as well as building enduring relationships with trade and retail partners and maintaining proactive dialogue with government.