Online retailer Amazon.com Inc. announced its 2011 Holiday Toy List that helps customers find this season's most popular toys, video games, sporting goods, electronics, movies and more.

The Holiday Toy List features easy-to-use search tools, allowing customers to quickly narrow and expand search results, sort by bestselling, price or average customer review and then simultaneously filter by age, category, gender, price range, discount and brand. Additionally, this year's Holiday Toy List includes customized gift guides to help customers find the perfect toys for the kids on their list.

Customers can use the Price Check by Amazon App for iPhone when shopping this season, to make sure they're getting the best possible prices, John Alteio, director of Toys & Games for Amazon.com, said in a statement.

Items from the Holiday Toy List that are expected to be among customer favorites include:

* LEGO Mindstorms NXT 2.0 $269.99

* LeapPad Explorer Learning Tablet $99

* Let's Rock Elmo $57.14

* Hot Wheels Wall Tracks Starter Set $27.99

* Monster High Dead Tired Lagoona Blue Doll and Hydration Station Playset $34.99

* Beyblade Metal Masters Triple Battle Set $28.88

* Spy Net: Stealth Video Glasses $39.99

* FIJIT Friends $39.97

* Cloud b Twilight Turtle Constellation Night Light $22.41

* Skip Hop Owl Hug and Hide Activity Toy $17.99

* Nerf Vortex Nitron $40.99

* Raskullz Go-Rilla Helmet $21.95

* Razor Graffiti Chalk Scooter $48.93

* Shaun White Supply Co. Street Complete Skateboard $59.99

* Singing Machine Karaoke Machine $50.88

* Just Dance 3 $33.96

* Madden NFL 12 $50.99

* Diary of a Wimpy Kid: Cabin Fever (Available November 15) $6.96

* Heroes of Olympus: The Son of Neptune [Book 2] $10.75

* Harry Potter and the Deathly Hallows, Part 1 [DVD] $5.99

* Harry Potter and the Deathly Hallows, Part 2 [DVD] (Available November 11) $14.99

* Cars 2 [Blu-ray 3D/Blu-ray/DVD/Digital Copy Combo] $26.99

* Star Wars: The Complete Saga (Episodes I-VI) [Blu-ray] $86.99

* Kodak EasyShare Sport $66.28

* Nikon COOLPIX Waterproof Digital Camera $317.95

Certain items on the Holiday Toy List are eligible for free super saver shipping or free two-day shipping with Amazon Prime. Free super saver shipping is available on eligible orders $25 or more.