is planning to release its very own tablet computing device by October expecting to intensify the company’s rivalry with Apple’s iPad.

The Seattle-based company, previously, had been working on two Android run tablet devices. It is still uncertain as to who will be manufacturing the Amazon tablets. Earlier, Quanta was expected to manufacture the devices but now an unknown Asian manufacturer is in contention.

Amazon’s primary aim may not be to compete with Apple in the tablet market. But attracting customers to use the company’s digital download stores by offering a new tablet at a moderate price certainly seems to be on its agenda list.

The company, however, will be facing competitors in the form of Apple’s iPad, HP and Sony’s upcoming wallet-shaped tablet devices that will offer books, music, movies and PlayStation games and are expected to arrive later this year, according to a Wall Street Journal report.

The Amazon-made tablets are expected to run on Android 2.1 and will be powered by a 1 GHz dual-core processor, compared to Apple’s iPad 3 which is expected to arrive with Retina display with an improvised resolution of 2058X1536 pixels. It is also expected to have a Thunderbolt port.

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