As a natural beauty Angelina Jolie is widely known for her pouty lips and sultry eyes. She is an Academy Award winner, a mother, a wife, a UNHCR Goodwill Ambassador, and now she is the new face for Louis Vuitton's Core Values campaign.
Jolie reportedly banked $10 million for the campaign, which is rumored to be her largest endorsement yet.
Vuitton's executive vice president, Pietro Beccari, declined to confirm reports that Vuitton paid the American actress millions for the Cambodia based shoot. However, he told WWD that the actress donated an 'undisclosed portion of her fees to a charity.'
Beccari says via WWD, People are not used to seeing Angelina in this situation.
I like the fact that it's a real moment. This travel message we give through personal journeys is a fundamental one for the brand.
This campaign is about a very special person and a very special journey.
Jolie is joining other notable celebrities such as, Madonna, Jennifer Lopez, and Scarlett Johansson, who are all former faces of Vuitton.
The ad is scheduled to run for 18 months in various publications.
The campaign was shot in Siem Reap, Cambodia, by the internationally acclaimed photographer, Annie Leibovitz.
Jolie is no stranger to Cambodia. In 2001, the actress donned the Laura Croft gear for her part in the film, Laura Croft: Tomb Raider, filmed in Angkor Wat, Cambodia.
Siem Reap is also the birth place of Jolie's adopted son, Maddox.
Following the adoption of Maddox in 2002, 2003 saw the inception of the Maddox Jolie-Foundation, which has since been changed to Maddox Jolie-Pitt foundation.The foundation is committed to creating peace and stability in communities by working with impoverished rural villagers and local governments. It aims to help alleviate food shortages and increase basic necessities, such as healthcare and education.
Currently, the program is working on the Samlout 2012 project. Its priority is to achieve economic grown and reduce environmental destruction in the rural Cambodia Samlout district.
Jolie has returned to Cambodia on many occasions for business and pleasure. She is so beloved there that it was said that a temple was named after her. In 2010, Rajan Zed, president of the Universal Society of Hinduism, told WENN news that Ta Prohm, a Hindu religious temple has been unofficially renamed the Angelina Jolie Temple.Tell us what you think of Jolie's ad in the comments below.