Apple unveiled a new app - called TV - at its Mac event Thursday, promising users will have all of their digital TV content in one place. The app will bring services from services like HBO, iTunes purchases and live content.

Apple's new TV app will be available on iOS and Apple TV and is free. The app also works with Siri, so you can use voice commands to find your favorite shows. The app integrates the single-sign on feature, which was previously introduced earlier this year. Apple’s new TV app will be available for download by the end of the year.

By creating a TV app, Apple is trying to let its users control the content. On stage, Apple CEO Tim Cook said there are already 1,600 Apple TV apps from different content providers.

Key features Within Apple’s New TV App

Watch Now: Watch Now will let users view a collection of available TV shows and movies from iTunes and apps. Users can easily go to Up Next or Recommend to choose what TV shows and movies to watch.

Up  Next: Users can watch their favorite movies, including recent iTunes purchases and rentals - they will be presented in order. Users can also ask Siri to continue watching a show and pick up where they left off.

Recommended: Users can browse a selection of trending shows and movies, including content picked by Apple’s curators, and categories from genres such as kids, sci-fi and comedy.

Store: If users want to watch something new, they can go to Store to find new content from services they haven’t downloaded.