As users continue to rant over misgivings in iOS6 Maps application and with the iPhone 5 launching commercially today, Apple has conceded to errors in the application and is attempting to quell the unrest, The Verge reported.

Adding emphasis that it is in the beginning stages of an intensive effort to build a robust service, Apple spokesperson told AllThingsD, "Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a Cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

It is not clear how the Cloud-based solution will facilitate improvements in the application that seems to be riddled with missing details. But the Cupertino giant seems to be betting heavily on the "Report a Problem," feature found in the Maps application, The Verge has added.

Though it is pretty clear that Apple is working hard to deliver improvements as users report feedback, it may have done well to have stuck a "beta," tag against the app, The Verge has stated.

"We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps," Apple told The Verge in a statement against a query seeking comment on the situation.

Though Twitter continues to be flooded with rash user comments about the application, Apple appears to continue its earnest efforts in improving the application.

Mashable noted how Google's head start and obsession with the application has left Apple at a disadvantage.

Mashable also notes in its comparison of the Map apps from Google and Apple, how Apple's efforts with the application over the last few years have not yielded desired results.

That Apple acquired three mapping companies and also partnered GPS leader Tom Tom for turn-by-turn directions seem to have just about managed to develop an application that has some good features but falls way short of user expectations.

No Google Maps App For iOS6, Says Expert

Though many hoped that Google will release a Maps application compatible with iOS6 to salvage the current situation, expert Jim Darlymple refuted such claims on his post in the website, The Loop, AppleInsider reported.

The rumors were floating around ever since Apple launched the new OS Wednesday and users and trade pundits were quick to decry the Apple Maps app in iOS6.