The Apple App store, which is the driving force in Apple’s entire business model in the smartphone market, is seeing a boom, a report by Piper Jaffray’s Gene Munster suggests.
The Piper Jaffray report suggests that about 83 apps will be downloaded by an average iOS device owner, which is 61 percent more than what it was just a year back in 2010, at 51 downloaded apps per user.
Android has seen 4.5 billion app download till May, which is much less than Apple if compared — Apple has seen its 15 billionth app download recently.
Smartphone users are showing an increasing appetite to use apps to add features to their phones, and iOS has the leading app ecosystem,” Munster writes, CNN reports.
The average selling price per app has increased at a steady pace with 14 percent rise year-on-year after an 18 percent decline in 2010.
As many as 82 percent of the apps in Apple's store are free. The 18 percent that users have to pay for have an ASP of $1.44. According to Munster, the increase in ASP is driven by the more-expensive iPad apps that represent a growing percentage of app downloads.
After the initial race to the bottom in App Store pricing, we are seeing users pay up to add features and games to their iOS devices, the report said.