At Apple's (NASDAQ:AAPL) Sept. 10 media event, CEO Tim Cook said the company created three video advertisements for its two new iPhone models, the iPhone 5c and iPhone 5s; the first of these videos debuted on Apple’s YouTube page on Monday evening, with the release date for both iPhone models coming Friday.
The ad, titled “Plastic Perfected,” showcases the five colors of the iPhone 5c to the tune of “Rill Rill” from Sleigh Bells. The ad contains no dialogue, but reiterates the iPhone 5c slogan used on Apple’s website: “For the colorful.” Check out the “Plastic Perfected” video ad below.
The iPhone 5c, which will see its public release date on Friday (the phone is already available to pre-order), either replicates or improves upon the features in its predecessor, the iPhone 5. Apple has replaced the all-aluminum unibody enclosure of the iPhone 5 with a reinforced polycarbonate solution, and the iPhone 5c will also release in five colors instead of the typical black and white options -- blue, green, yellow, pink and white.
Inside the shell of iPhone 5C, most of the specs are identical to those in the iPhone 5. The iPhone 5c will release with the same A6 chip, the same 4-inch Retina display, and the same 8-megapixel camera with 2.4 aperture and single LED flash. Apple has improved a few features in the iPhone 5c, including the front-facing FaceTime camera and the phone's battery, and the iPhone 5c also supports 13 LTE bands, which is more than any other current smartphone (besides its cousin, the iPhone 5S).
The iPhone 5c will come pre-loaded with iOS 7. The redesigned iPhone software will see its public release date on Wednesday, two days before the release of the iPhone 5c and iPhone 5s.
What do you think of the iPhone 5c? Does Apple do a good job with its “Plastic Perfected” ad, or are you not convinced? Sound off in the comments section below.