A little more than a week after its release, Apple’s latest Maps application for iOS 6 has been received so negatively by the tech world that the company even issued an apology for the app being inferior to Google Maps.
And now Apple has removed a phrase on the company's website that had touted the app as the most "powerful” map app on the market.
When iOS 6 launched, the product description on Apple’s webpage for Maps read: “Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3-D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever.”
If you visit that same page now, however, the line about Maps being “powerful” has been removed. The first sentence of the description is intact, but the last sentence has been retooled to read, "All in a beautiful vector-based interface that scales and zooms with ease."
This change comes hot on the heels of Apple CEO Tim Cook's release of a public apology over the Maps launch. Cook wrote that everyone at Apple was “extremely sorry” about the underwhelming release. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," Cook wrote. "With the launch of our new Maps last week, we fell short on this commitment."
While it appears Apple is indeed unimpressed with its own launch, it is also undeniable that it is aware of the problem and working hard to solve it.
However, not everyone is as down on Maps as Apple’s critics seem to be. Consumer Reports gave a fair trial to both Google Maps and Apple’s Maps. Although it found that Google's entry ultimately won out, Apple's produt wasn’t quite as bad as many detractors had made it out to be.
"Having more thoroughly tested Apple Maps alongside a Samsung Galaxy S3 running Android 4.0.4 (Ice Cream Sandwich) with Google Maps, we have a more favorable opinion -- certainly more favorable than comments and articles that we've been reading online,” Consumer Reports said. “We found that both Apple Maps and Google Maps route effectively, providing clear guidance and great points-of-interest integration."
Its report concluded that “Apple feels like a less-mature product. But, as seen with the initial competing applications for the iPhone, we would expect updates to this new app over time -- and Apple has promised as much. We expect the competition between the companies will benefit customers with ongoing improvements.”
See? There’s some hope for Apple Maps after all.