Nowadays, smartphones come with gigantic display sizes and powerful processors on board. Watching a video or reading an e-book on a phablet is as good as doing it on a tablet. However, the advent of these phablets has affected the tablet sales across the globe. Even, Apple’s well-received iPad lineup is not immune to the overall decline in sales.
According to a survey conducted by Consumer Intelligence Research Partners (CIRP), the Apple iPad Air 2 was the “best-selling individual iPad” in the fourth quarter of 2015. The combination of iPad Air and the iPad Air 2 models accounted for 40 percent of the overall sales.
In comparison, the Mini lineup with iPad Mini, iPad Mini 2, iPad Mini 3 and iPad Mini 4 totaled 47 percent. In the same quarter in 2014, the mini series reportedly accounted for only 32 percent of sales.
Speaking of individual contribution in the compact devices segment, Apple iPad Mini 2 released in 2013 was apparently the best-selling tablet. This is followed by 2015’s Apple iPad Mini 4.
However, the Mini 3 couldn’t make much impact as it’s nothing but the Mini 2 with a Touch ID fingerprint scanner in tow. The other difference is the availability of a gold color option. In any case, these changes are not good enough to make Apple fans shell out dollars on this device.
If readers are wondering what happened to the ambitious Apple iPad Pro released recently? The 12.9-inch 2-in-1 tablet apparently managed to tally 12 percent of iPad sales over the same time period.
Apple Insider said this is not a bad number at all as the tablet is priced heavily at $799. In addition to the heavy starting price, buyers may have to purchase the accessories Apple Pencil and the Smart Keyboard separately. Yet, it managed a strong start.