Children dressed up as smurfs take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011.

A man (L) dressed up as the fictional character Gargamel, an enemy of the smurfs, stands near a smurf statue during a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011.

A general view of the village of Juzcar during a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. REUTERS

Children dressed up as "smurfs" take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011.

Children dressed up as "smurfs" take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011.

A general view of the village of Juzcar, near Malaga, southern Spain, June 9, 2011. The facades of the houses of Juzcar are being painted blue as part of a global promotion for the Sony Picture film "The Smurfs" on June 16. The film will premiere in New York City June 24, 2011.

Painters walk along a street in Juzcar, near Malaga, southern Spain, June 9, 2011. The facades of the houses of Juzcar are being painted blue as part of a global promotion for the Sony Picture film "The Smurfs" on June 16. The film will premiere in New York City June 24, 2011.

A couple stand in front of their house in Juzcar, near Malaga, southern Spain, June 9, 2011. The facades of the houses of Juzcar are being painted blue as part of a global promotion for the Sony Picture film "The Smurfs" on June 16. The film will premiere in New York City June 24, 2011.