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The Booming Britney Spears Economy



By Susanna Parker
25 January 2008 @ 02:35 pm EST

NEW YORK - As the Britney Spears debacle continues to unfold daily on tabloids around the world, a new study estimates she is worth a staggering $120 million to the US economy.


Britney Spears
Britney Spears drives her Mercedes-Benz with her assistant Alli Simms (L) as she leaves the Stanley Mosk Courthouse garage after a child custody hearing with her ex-husband regarding her two sons in Los Angeles, California October 26, 2007. Four photographers were arrested for reckless driving after a late night car chase of Spears on the outskirts of Los Angeles, police said on Thursday. (Fred Prouser/Reuters)
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Dubbed as the "Britney Industrial Complex", anyone from her record company, celebrity magazines, nightclubs to perfume venders are cashing in on the Britney brand. A survey by Portfolio Magazine showed that a celebrity tabloid with the singer on the cover, sells an estimated 1.28 million copies, that's 33 percent more than the average cover.

Since the beginning of her career 8 years ago, the 26-year-old star has earned Jive, her record label $400 million from her 83 million albums sold. Meanwhile, promotion companies and concert venues earn $150 million. Even while not on tour or recording music, Britney rakes in millions through her business ventures.

Perfume maker Elizabeth Arden brought out a string of Britney perfumes, including Believe, Curious, and Fantasy which is said to have made already $100 million to date.

According to annual Yahoo! Search rankings, Britney has also topped the list for six of the past seven years. The star was at slot number 2 only in 2004, when Paris Hilton briefly took over.

In just 78 weeks, between January 2006 and July 2007, Britney was on the cover of People, Us Weekly, In Touch, Life & Style, OK!, or Star a whopping 175 times. The survey said that during that time, newsstand sales of issues with her on the cover totaled $360 million.

Overall, the singer is worth an estimated $125 million and still earns about $737,000 a month according to figures submitted as part of her court battle with her ex- Kevin Federline.

Federline is also taking advantage of the Britney craze, commanding almost $30,000 for nightclub appearances. He also receives $35,000 a month from his Britney in spousal and child-support payments.

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Comments
4.
January
27th, 2008
12:48pm

It's not like the media has a secret video camera in her bedroom. Who was out shopping at 2 am? The pop-tart. The pop-tart is the one who tried to make a "come-back" on MTV. It's the pop-tart that went shopping for a pregnancy test. It's the pop-tart that crashed her BMW into another car. It was the pop-tart that blew off TWO custody hearings. Who refused to give back her kids to her ex-husband, and the police had to be called? The pop-tart. Who's fault is that? The media? Try again. Hey Brit: suicide is painless.

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3.
January
26th, 2008
12:44am

I agree. She needs to be left alone. Imagine, if you are a mother and they will take your kids away, these people is driving her even worse. Don't they have feelings? Put themselves in her position and they will feel how terrible it is to be far from your own kids. Give her back her kids. That will probably make her calm and restore herself.

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2.
January
25th, 2008
5:27pm

The "Britney Industrial Complex"... ha ha ha... thats rich!

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1.
January
25th, 2008
5:25pm

I think we all just need to give the girl a break! Even though she's making all this money, she is a still a human being with feelings.

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