An Australian men’s magazine, ZOO Weekly, has come under fire for a sexist post on its Facebook page asking men which half of a woman chopped in two they would choose. The post has since been pulled from Facebook, but ZOO is fighting the ruling.
ZOO Weekly’s Facebook page routinely features pictures of scantily clad women, encouraging readers to choose one woman over another for clearly superficial reasons, but the magazine seems to have crossed a line after asking male readers which half of a bifurcated woman they would (presumably) prefer to have sex with.
The post has since been deleted, but Buzzfeed maintained an archive of the post and some of its comments.
On the left side of the image was the woman’s upper body on a beach, while the right side was the woman from the navel down. The post asked, “left or right? But you’ve got to tell us how you came to that decision.”
Most of the men commenting on the image chose the right side of the woman, with extremely sexist comments that that way, they would not have to listen to her talk.
The comments section featured such enlightened gems as “Right cause two holes are better than one..” “right, cause it doesn’t have the ability to have its own f**king opinion,” and “left cause it can still make me a sandwich.”
The post was made in October, but remained visible on ZOO’s Facebook page until Thursday, when it was removed by Australia’s Advertising Standards Bureau. The bureau wrote to Facebook complaining of the post’s sexist nature.
“The image, disturbing nature of having a disembodied woman and the offensive, clearly sexist and even abusive nature of some responses on a page being used to advertise this product should not be allowed,” the complaint read. “Both the pictures, the questions that are posed and the responses are regularly demeaning and unacceptable to women. Women are objectified and sexualised.”
ZOO Weekly has challenged the ruling by the Advertising Standards Bureau, stating that the post was editorial material and not advertising.
According to Buzzfeed, ZOO also added that men do not come to their Facebook page for informative content, but rather for dumb, easily processed material, writing their "choice of Zoo magazine is for a purpose – to engage with content that doesn’t require too much thought.”