BBC Worldwide and ABC Entertainment on Monday announced a free-to-play online game centered on the popular reality-competition television show, Dancing with the Stars. Titled Dancing with the Stars: Keep Dancing, the game is now available to play on ABC.com/DancingWithTheStars and DWTSKeepDancing.com.
For the first time ever, fans of the show and social gamers from around the world will be able to take their moves to the dance floor, partnering with the show's professional dancers (Maksim Chmerkovskiy, Derek Hough, Mark Ballas and Kym Johnson) and competing against friends and fellow fans to take home the coveted Mirror Ball trophy, BBC Worldwide said in a statement.
Players can customize their personal avatar with DWTS' makeup, hair and costumes. Players can also learn different dance routines including the Samba, Jive and Tango, while customizing each step to complete their dance routine.
Dancing with the Stars: Keep Dancing is developed to present a realistic reflection of the popular dance show with 3D graphics. Concurrently, Strictly Keep Dancing will launch in the UK with players in both countries having access to play on the SCD and the DWTS dance floor. Over time, BBC Worldwide will roll out the game to the 75 plus territories where DWTS is broadcast.
The Dancing with the Stars format was launched as Strictly Come Dancing in the UK in 2004. Dancing with the Stars, produced by BBC Worldwide Productions, was premiered on ABC in 2005 as the US version of the smash hit series. Since then the format has been licensed to more than 40 countries across six continents and has been broadcast in over 80 countries around the world.
The Guinness Book of World Records announced in 2010 that Dancing with the Stars/Strictly Come Dancing is officially the world's most successful reality TV format based on format sales, viewing figures and spin-off shows. The format was also named the most-watched entertainment show in the world by trade publication TBI in 2008.