Beyoncé is the new face of H&M, and the new summer campaign debuted this week, showing off the 31-year-old singer's amazing figure.
The promotional photos showcases the singer in some two-piece bikinis from the clothing store's upcoming collection.
The campaign is titled "Beyoncé as Mrs. Carter in H&M." Beyoncé, who until recently has kept her love life with husband Jay-Z private, has also named her upcoming world tour “The Mrs. Carter Show.” Jay-Z’s real name is Shawn Carter.
“I’ve always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island," Beyoncé said about her partnership with H&M.
"It felt more like making a video than a commercial."
Donald Schneider, creative director of H&M, had nothing but praise for the beauty, saying, “H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise.
"It was amazing to watch her on the shoot make it all look effortless -- a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.”
H&M has previously worked with big names including Lana Del Rey and David Beckham.
Amethyst Tate graduated summa cum laude from Middlebury College with a B.A. in Sociology/Anthropology. During her time at IBT, her articles have been sourced by various...