Beyonce H&M Summer Campaign: Singer Sizzles In Bikinis As The New Face Of The Clothing Line [PHOTOS]
on April 15 2013 2:54 PM



Beyonce Beyonce H&M shoot  Tumblr

Beyoncé is the new face of H&M, and the new summer campaign debuted this week, showing off the 31-year-old singer's amazing figure.

The promotional photos showcases the singer in some two-piece bikinis from the clothing store's upcoming collection. Beyonce Beyonce  Tumblr Beyoncé Beyoncé is fronting the summer campaign for H&M.  Tumblr

The campaign is titled "Beyoncé as Mrs. Carter in H&M." Beyoncé, who until recently has kept her love life with husband Jay-Z private, has also named her upcoming world tour “The Mrs. Carter Show.” Jay-Z’s real name is Shawn Carter.

“I’ve always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island," Beyoncé said about her partnership with H&M.

"It felt more like making a video than a commercial."

Donald Schneider, creative director of H&M, had nothing but praise for the beauty, saying, “H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise.

"It was amazing to watch her on the shoot make it all look effortless -- a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.”

H&M has previously worked with big names including Lana Del Rey and David Beckham.

Beyonce Beyonce for H&M  Tumblr

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