For the ideal sweet treat to celebrate your birthday, all you'll soon have to do is rip open a bag of M&Ms.
Arriving next May, Birthday Cake M&Ms will be the newest addition to the bite-size candy's catalogue. Candy Blog reports that the product is scheduled to be presented by Mars at the Association for Convenience & Fuel Retailing show (NACS) in Atlanta this October.
Though no details have yet been provided about what the "birthday cake" flavor will actually taste like, it is likely it will be a variation one or several cake shop favorites such as vanilla poundcake or chocolate cake. The announcement obtained by Candy Blog simply describes the M&Ms as "delicious milk chocolate infused with birthday cake flavor creates an exciting new treat worth celebrating."
And true to M&M lovers standards, the new flavor will be available in single serve and 8-ounce packages -- perfect for sharing.
It isn't known if the new flavor will be a limited edition offering or a permanent addition to the lineup. But either way, the variety will be in good company, joining the ranks of past experimental M&M flavors like Pumpkin Spice M&MS and the largely hated White Chocolate Carrot Cake M&Ms from this past Easter.
Other new candy releases coming next year include Twix Unwrapped Bites -- mini versions of a Twix bar. Snickers' Rockin' Nut Road bar will also be making a return following its initial release in 2008. The bar contains marshmallow flavored nougat that is covered with almonds and dark chocolate.