iPad users can now subscribe for Bloomberg Business week through a new app called Business week plus. This app will deliver the user with global news updates and market trends. It will also provide updates on the companies mentioned in articles, said the company.
The phenomenal success of Apple iPad2 has encouraged Bloomberg to take the step. We re-imagined the Bloomberg Businessweek magazine for the iPad, enriching it in ways that make sense for our readers, said Oke Okaro, general manager and global head of Bloomberg mobile. Packaged in a clean, easy-to-use and unique interface, the app offers a great reading experience optimized for the iPad.
With this new app Bloomberg said it has made the magazine more interactive and real-time. This isn't just another platform to reach our readers and prepare them for the week ahead, said Editor Josh Tyrangiel. With the launch of the Bloomberg Business week app, we are enhancing the value of the magazine by making it instant and interactive.
Bloomberg is a news provider and hopes this app will leverage on its strength to provide live information on companies which will include stock prices, performance history and other related news. Apart from this, both Charlie Rose and Bloomberg's Tom Keene will embellish their weekly print columns with audio commentary, the company said.