German luxury auto major BMW on Saturday announced that it will give away 2-year 2011 X3 lease in Facebook contest. The contest, dubbed The X3 Matchup, will give viewers the opportunity to guess the configuration of the BMW X3 featured in the advertisement for a chance to win a Grand Prize two-year lease on the vehicle. In addition, the winner will receive a trip for two to BMW's Spartanburg, South Carolina plant to pick up their vehicle, see where it is built and to take a two-day performance driving school class at the BMW Performance Center, the carmaker said.
Beginning on Friday, January 21 and running until Thursday, February 10, BMW fans and consumers can get a headstart on the competition by logging-on to the BMW USA Facebook page and entering their best guess at the configuration of the vehicle that will be featured in one of BMW's television spots. Entries will be limited to one per day per person and winning is based on a point system. Points will be awarded for entry and for correctly matching the BMW X 3 configurations.
We wanted to reward our loyal Facebook friends and give them an opportunity to engage with BMW surrounding this epic game, said Trudy Hardy, Manager BMW Marketing Communications and Consumer Events. The X3 Matchup allows us to highlight, in a fun way, the near infinite number of ways BMW customers can personalize a new X3 and the fact that this vehicle is made right here in America.
In addition to the one Grand Prize, ten First Prize packages will also be awarded. First Prize winners will each receive a trip for two to BMW's Spartanburg, SC plant for a tour and a two-day class at the BMW Performance Driving School.