Apple’s first commercial for the new iPad Air emphasizes its similarities to a pencil in both size and potential -- but you won’t be thinking about pencils as soon as you realize this commercial is narrated by none other than The One Who Knocks, Mr. Walter White himself, Bryan Cranston of "Breaking Bad" fame. See for yourself, we've embedded the iPad Air ad below.
“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem or finish a symphony. It has transformed the way we work, learn, create, share. It’s used to illustrate things, solve things, and think of new things. It’s used by scientists and artists and scholars and students. It’s been to classrooms, boardrooms, expeditions, even to space. And we can’t wait to see where you’ll take it next. Introducing the thinner, lighter, more powerful iPad Air.”
Another YouTube video reportedly depicts the conversation between Cranston and a random Apple employee.
About The New iPad Air
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The design of the 9.7-inch iPad has remained static since the March 2011 release of the iPad 2, but two and a half years and two iPad models later, Apple finally revamped the full-size iPad to better resemble its "mini" counterpart. Apple has chosen to release the iPad Air with the same thickness, thin side bezels and symmetrical speaker grilles as the iPad mini, as well as a similar aluminum unibody and less-tapered back for an easier grip. With this new form factor, the iPad Air is significantly lighter than its predecessors at just 1 pound, which makes it the lightest full-size iPad Apple currently sells.
The iPad 4 was powered by a dual-core A6X chip with quad-core graphics, but for the release of the iPad Air, Apple implemented its new A7 chip, the same processor that powered the iPhone 5s. Unfortunately, the presence of an A7 chip doesn't mean Apple chose to release Touch ID in the new iPad Air, but it does release with Apple's latest M7 co-processor, which will likely be the chip to power Apple’s upcoming iWatch.
The iPad Air also comes with two new cameras: While the iPad 4 featured a 1.2-megapixel FaceTime HD camera with 720p HD video and a 5-megapixel rear-side camera with 1080p HD video, Apple tweaked both cameras, opting to release the iPad Air with the same 5-megapixel camera with larger pixels (similar to the iPhone 5s) and a slightly improved 1.2-megapixel FaceTime HD camera with 720p HD video.
The iPad Air will also release with faster Wi-Fi and more LTE bands on the cellular model, but both iPad Air models (Wi-Fi and Wi-Fi + cellular) will release in two color options: white with silver, and space grey with black. The basic iPad Air with Wi-Fi starts at $499 for 16 GB and ranges up to $799 for 128 GB. For an iPad Air with Wi-Fi and LTE, models start at $629 for 16 GB and range up to $929 for 128 GB.
What do you think of the iPad Air? Do you like it more when Bryan Cranston says it? Does Bryan Cranston affect your purchasing decisions? Sound off in the comments section below.