Christina Grimmie’s family is making sure the public sees her work. On Thursday, they released a music video the singer made before her death.
“Snow White” premiered on Billboard before being posted on the singer’s YouTube account. It shows Grimmie playing a character called Jessica Blue. Grimmie’s brother Brian posted a message to her Twitter to explain the concept of the video.
“The story follows a young girls journey into self-discovery through her love life, her womanhood and her music,” he wrote. “‘Jessica’ is at a crossroads in her life. She becomes suspicious of her boyfriend and is gripped by insecurities only to realize that she is doing more damaged to her own heart and future than any relationship ever could.”
The music video, which was directed by King Hollis of Media 13 Studios, is the first of four new clips. Each song from Grimmie’s EP “Side A” has an accompanying video. A new visual piece will premiere every Thursday through Sept. 1.
The former “Voice” contestant filmed the videos months before she was shot and killed in Orlando during a meet and greet session with fans in June. Grimmie’s family revealed last month that they would release some of the 22-year-old’s work posthumously.
“Christina shot these videos back in February with about six hours of choreography and four days of filming before she left for the ‘WildFire’ tour,” a note posted on Twitter explained. “Everyone worked so hard on this project, putting in extra long days on set to ensure we got the best quality project we could for the minimal budget we had. I couldn’t be more proud of her and everyone involved for the labor of love that was put into this project.”
Watch the “Snow White” video below:
Christina Grimmie’s “Side A” EP was released in February and is available for purchase through most major music retailers.