CNET Networks and Yahoo announced a partnership on Friday that will allow CNET to provide content to Yahoo sites and cross-sell advertising.
CNET chief executive, Neil Ashe said that the joint venture will be launched during the third quarter.
Ashe forecasted the partnership to bring about $100 million revenue to CNET over the next three years.
The announcement pushed CNET shares up by 3.2 percent to $7.75 in extended trade.
The San Francisco-based firm which focuses much on technology news and reviews is currently facing mounting pressure from an investor group led by hedge fund Jana Partners to transform itself into a Web 2.0 company.
Jana group released a proposal, earlier this month, suggesting that CNET should partner with a popular online advertising platform such as Google's DoubleClick.
The new partnership will allow CNET's technology news and consumer electronics reviews to be available on various Yahoo Web sites and Yahoo will also sell display advertisements on CNET properties such as News.com and TV.com.
CNET's revenue increased by 3 percent during the previous year's quarter boosted by an increase in the number of its monthly unique users which grew to 161 million.