Perfume ads featuring actress Dakota Fanning have been banned in the UK after an advertising watch group deemed the photos too provocative.
The ads feature 17-year-old Fanning sitting down and holding a bottle of the Marc Jacobs perfume Oh, Lola! The perfume bottle has a large pink flower on its top -- as do other perfume bottles of the designer -- and Fanning was photographed holding it on her lap.
The Daily Mail noted the connection between the perfume's name and the Vladimir Nabokov novel Lolita, which is about a grown man who has an obsession for young girls.
The perfume is described on Jacobs' Web site as flirtatious and charming with a sparkling personality that leaves you feeling light-hearted and youthful.
The Advertising Standards Authority stated on their Web site that four readers challenged whether the ad was offensive and irresponsible as it portrayed the young model in a [sexualized] manner.
They concluded that the ad was irresponsible and could be interpreted as sexualizing a child.
We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality, the ASA wrote on their Web site.
Jacobs released a statement, saying it was really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.
This is not the first time a photo featuring an underage actress has caused a stir.
In 2008, Miley Cyrus, then a 15-year-old star on the hit Disney show Hannah Montana, was photographed for Vanity Fair wearing a white sheet that left her back bare. A Disney spokeswoman told The New York Times that a situation was created to deliberately manipulate a 15-year-old in order to sell magazines.