David Beckham has launched his debut line of fashionable bodywear. After working with Armani on an underwear campaign, the footballer realized there was a large market for fashionable 'good-looking, well-made men's bodywear.'
Beckham told WWD, I have had the idea of doing a bodywear collection for some time now.
With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result.
His fans won't be disappointed. Not only is Beckham the designer behind the brand, but he is also the face, or body rather, of the brand.
I don't mind taking pictures in my underwear, he revealed to Vogue after his Armani campaign debuted last year. It's when the pictures are unveiled, like today, that it's a bit embarrassing.
Speaking of his new line, he said, I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.
See Beckham's Emporio Armani Underwear Official Teaser:
Watch David and Victoria backstage for a Emporio Armani Underwear shoot, 2010.