Dell is one of the many technology companies that are taking a long hard look at business operations with the poor global economy looming large, being among the first of the computer makers to see profits drop from the slowdown of computer sales.

To meet the beat the looming business crunch and meet the customers in the middle of global recession, Dell announced this week that it would be reorganizing its global management structure to focus on four customer groups.

In its ongoing reorganization two of its top executives are going to be replaced.

President of global operations, Mike Cannon and chief marketing officer Mike Jarvis will be stand down by January 31st but both will continue to work with Dell in a consultant role.

Erin Nelson, currently head of marketing for EMEA will replace Jarvis as chief marketing officer, while Cannon will be succeeded by Jeff Clarke who will continue to serve as head of Dell's business-client product group but also take on a new role as vice chairman of global operations.

The Large Enterprise Unit will be headed by chief information officer Steve Schuckenbrock, the Public Unit will be lead by Dell Americas president Paul Bell and Asia-Pacific president Steve Felice will head up the SME unit.

The new appointments come as Dell reorganizes itself in to three global business groups centered on major consumer segments.

Each group will possess greater global accountability and responsibility for responding to customer needs and leading industry change. Michael Dell, chairman/CEO, attributed the changes as a response to customer desire for faster innovation and globally standardized products and services.

Michael Dell said in a statement, We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organized. Customer requirements are increasingly being defined by how they use technology rather than where they use it.

According to Dell the above-mentioned changes were also influenced by customers who suggested faster innovation and globally standardized products.

Customer requirements are increasingly being defined by how they use technology rather than where they use it. That's why we won't let ourselves be limited by geographic boundaries in solving their needs, added Dell.

Michael Dell Dell