American fashion designer Marc Jacobs has announced a reward for anyone who finds the missing Spring/Summer 2012 collection that was stolen by thieves in London last week.
The entire collection of samples was stolen on a train en route to London from Paris.
A total of 46 samples were stolen and it's still unclear whether the theft was meant for selling or copying the designs.
This led to the cancellation of the press preview which was to take place at the shop on Mount Street.
A statement was released to announce the cancellation of the preview which said that the Marc Jacobs' PR team was sorry to inform that the press day in the London store had been cancelled due to the theft of the spring/summer 2012 collections during its transfer from Paris.
The company later informed on its Twitter page that anyone providing information about the stolen collection would be eligible for a reward.
See any chic truck drivers cruising around Europe dressed in #SS12 Collection? Get a pic & call 212-343-0222. Reward, the company's twitter page mentions.
However, company officials also mention that only certain select duplicates, and not the entire collection, were taken and that the originals were safe in New York.