The worlds of fashion and technology collided on Sunday at the Diane von Furstenberg show at Mercedes-Benz Fashion Week in New York when the designer presented her modern princess-inspired Spring 2013 collection along with Google co-founder Sergey Brin, who used the show as a launching pad for the latest tech trend, Google Glass.
Brin told reporters that he had met Von Furstenberg at a conference this summer where the duo decided to marry the runway show with the latest Google creation, which acts as "augmented reality" glasses similar to a smartphone with a camera and built-in screen.
"I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion," Diane von Furstenberg said in a statement.
Some of the models donned the glasses, as well as Von Furstenberg, Brin and DVF creative director Yvan Mispelaere, who bowed together at the show's close. Despite many being distracted by Google Glass and Sarah Jessica Parker planted in the front row, the Spring 2013 collection which she called "Palazzo" was the epitome of quintessential Diane that has keep her so en vogue over the last 40+ years. In their notes, Von Furstenberg and Mispelaere wrote the collection was inspired by "the polish of a princess and the heart of a gypsy." In fact, Von Furstenberg told Vogue that the collection was inspired from her own experiences when she was a princess married to Austro-Italian Prince Egon.
"Some fairy tales end with the girl marrying the prince ... some start there," their notes continued, as they followed said modern princess on a journey from Rome to India, presumably with those aforementioned Google glasses. This journey showcased flowy silhouettes of Grecian dresses with plunging V-necks, breezy ruffles and drapey tunics and overlays on top of skirts and jackets. Some pants were skinny and sometimes silky, which is a far departure from Fall's oversized silhouettes while others were billowing Palazzos. The color palette ranged from creamy pink to ivory white to Moroccan influenced mauves, reds and browns, staple black, blues and greens and a few hints of summery sequins.
And the show is not all the world will see of DVF, Google and of course the Spring 2013 collection. On Thursday, the dynamic duo that is Google and Von Furstenberg will debut a short film, "DVF Through Glass," documenting a week with the designer before the show.