• Overall, 21 percent of sellers indicated that what they wanted most from their agent was help pricing their home competitively.
  • Other important considerations were help selling the home within a

    specific timeframe (20 percent), help finding a buyer (20 percent), and

    help marketing to potential buyers (20 percent).

  • When the responses are examined by the level of service a seller

    wanted, a few interesting differences were observed. Twenty-eight

    percent of sellers who requested a limited set of services wanted help

    pricing their home competitively. By comparison sellers who relied on

    an agent primarily to list their home with a multiple listing service

    were most likely to want help selling their home within a specified

    timeframe.

  • The 2008 Profile of Home Buyers & Sellers is FREE to members and can be downloaded at http://www.realtor.org/prodser.nsf/Research.
  • For more research reports and profiles for members to download FREE visit http://www.realtor.org/prodser.nsf/RightTools/ResearchTools?OpenDocument.

Marketing