Disneyland Price Increase
Disneyland has increased its ticket prices ahead of the opening of its new Star Wars attraction. In this handout image provided by Walt Disney World Resort, Disneyland guests and Cast Members celebrate Mickey Mouses 90th birthday, November 18, 2018, during a festive cavalcade down Main Street U.S.A at Disneyland park in Anaheim, California. Beginning in January 2019, Disneyland guests will be able to join the party with Get Your Ears On a Mickey and Minnie Celebration featuring new entertainment, limited-time merchandise and food and beverage offerings. Getty Images/Joshua Sudock

Disneyland Resorts (DIS) will raise its prices of admission once again, costing attendees more than $100 to enter the theme park. The price increase comes at the heels of the scheduled opening of the Star War-themed expansion.

Disney raised its prices by up to 18 percent less than a year ago with the recent price hike going into effect on Sunday for tickets, annual passes, and parking, CBS News reported. The increase is up to 25 percent with the lowest cost of entry priced at $104 for low-demand days. Tickets sold for peak-demand days will cost up to $149.

The crowds at Disneyland and California Adventure Park have not seemed to be affected by the price increase in recent years as crowds are still heavy at both parks, The Los Angeles Times reported.

Disneyland is banking on an increase in visitors for the summer opening of the Star Wars: Galaxy’s Edge attraction. The Star Wars attraction includes a 14-acres that build on the popular movie franchise with new rides such as the Millennium Falcon. The expansion will cost the company approximately $1 billion, the Los Angeles Times reported.

The lowest price ticket sold at Disney World is $109.

As of this afternoon, Disney stock was up 1.40 percent.

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