Knock Donald Trump down, and he only becomes more powerful. The former reality-TV star and Republican presidential contender has now officially eaten up more than half of this summer’s election 2016 coverage on the weekday evening network broadcasts, according to media analyst Andrew Tyndall.
Out of 114 minutes of coverage from the beginning of June to Friday, Trump gobbled up a full hour, or 52 percent of the airtime.
Trump’s on-air presence has expanded either in spite of or because of his penchant for scandalizing remarks that have invited almost universal condemnation, most recently his mocking Arizona Sen. John McCain for being captured during his tour in Vietnam.
Trump also continues to continues to ride high in the polls, with a new survey by Monmouth University placing him at 24 percent among likely Republican presidential primary voters, with runner-up Jeb Bush far behind, at 12 percent.
Crunching the numbers, Tyndall found that Trump was far and away the most covered story last week, maxing out at 30 mins of coverage compared to the 23 minutes spent covering Sandra Bland, a black Texas woman found dead in her jail cell three days after her traffic-stop arrest involving widely criticized behavior by police caught on video.
“He was the lead story on 'NBC Nightly News' last Monday and Tuesday and on 'CBS Evening News' on Monday,” Tyndall wrote.
International Business Times reported last week that Trump had been closing in on 40 percent of the total network evening broadcasts, while also dominating cable.
Notably, NBC covers Trump significantly more than either CBS or ABC does: It spent 35 minutes on Trump, while CBS spent only 16 minutes and ABC a mere 8. That’s 62 percent of NBC’s election coverage, compared to CBS’ 53 percent and ABC’s 31 percent.
Trump's former shows, "The Apprentice" and "Celebrity Apprentice," used to air on NBC. The network severed its ties with Trump after he called Mexican immigrants "rapists" and drug dealers in his presidential announcement speech last month.
It’s still not enough for Trump. On Friday, the same day he was pushed out of the morning cable coverage by fellow GOP contender Louisiana Gov. Bobby Jindal -- who was living out his “Giuliani moment” responding to the deadly shooting at a Lafayette, Louisiana, movie theater -- Trump chided MSNBC’s “Morning Joe” panel for not dropping his name enough.
"Donald, what are you talking about? How thin is your skin? I've been talking about you for a week!" co-host Joe Scarborough said.
“What about Trump?” the mogul replied.