The debate about music streaming and artist revenue continues with the arrival of the website Eternify, which lets listeners play songs from Spotify in 30-second loops in an effort to increase pay-per-stream royalties for artists.
Despite Taylor Swift claiming victory over Apple Music on Monday, Eternify creators and “band in beta” Ohm & Sport, whose debut single "Air Tonight" is currently available on Spotify, SoundCloud and iTunes, say this does nothing to help smaller artists get paid.
T Swift won the battle, but musicians are losing the war.
— Ohm & Sport (@ohm_and_sport) June 23, 2015
“We’re launching Eternify in the wake of numerous false promises of a better future for streaming: Not a single one of these announcements or apparent victories have had any meaningful impact on the vast number of small artists on whom these services depend,” said the band, in a statement to the Verge.
Ohm & Sport says a 30-second stream generates approximately $0.005 in revenue for the artist, while Spotify estimates average per-stream revenue at between $0.006 and $0.0084, with the payout from premium subscribers being “considerably higher.”
In a chart based on real royalties from July 2013, Spotify showed that it paid out $3,300 for streams of a niche indie album, compared to $425,000 for a global hit album. Spotify removed the names of the artists from the chart.
Is this a genuine crusade from Ohm & Sport or an elaborate marketing ploy for their first single? The band has tweeted only twice since Monday and already has more than 9,000 followers.
Neither Ohm & Sport nor Spotify responded to a request for comment by publication time.