Facebook is starting to sound like a broken record, once again denying that it is coming out with a branded phone.

Dan Rose, head of business development at Facebook, said at an event in the U.K that the latest rumor about an HTC Facebook phone was not true. The rumor, from City A.M. news paper in London, said the phone would run an altered version of Android and would feature extensive integration with Facebook's core functionality, including status updates and news feeds.

This is really just another example of a manufacturer who has taken our public APIs (application programming interfaces) and integrated them into their device in an interesting way, Rose said.

He called the rumors overblown.

This is not the first time the company has publicly denied the existence of a Facebook. Back in September, rumors surfaced stating the company was secretly building software for a phone and working with a third party to build the hardware.

However, Jaime Schopflin, a spokesman for Facebook, said back then the popular social media giant is not building a phone.