By | August 03 2012 11:17 AM

Paramount Pictures' incredibly successful "Paranormal Activity" franchise continues its domination of Halloween-time scares with "Paranormal Activity 4," the trailer for which can be seen here. The latest news regarding the film entails Facebook and Paramount's joint venture in "Demanding" the film be released in select cities early (via Facebook). Viral marketing for the series has paid off in the past, with the original "Paranormal Activity" director Oren Peli encouraging theater-goers to "Demand" the film via the website Eventful.com.