Another day, another Netflix alternative.
A few weeks after Amazon decided to throw its hat into the Netflix-dominated streaming movie industry, Facebook and Warner Bros are partnering up to offer another option. Warner Bros. said it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment's Facebook Movie Pages.
The trial will start with one of Warner Bros. most popular flicks of all time. Those who like Christopher Nolan's The Dark Knight will be able to rent it through its page on Facebook. All the consumer has to do is click watch, and for 30 Facebook credits or $3 it can watch the movie.
Facebook has become a daily destination for hundreds of millions of people, said Thomas Gewecke, president of Warner Bros. Digital Distribution, in a statement. Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network.
Right now the offering is only for consumers in the U.S. and it appears The Dark Knight is the only movie available. Warner Bros. says additional titles will be made available over the coming months.
Fans will have 48 hours to complete a movie and will have full control. Movies will have full Facebook functionality with comments, interaction and status updates made available for users.
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