Alfa Romeo, the sporty saloon car maker owned by Fiat, expects to sell up to 120,000 cars this year, up 11 percent from 2008, its chief executive said on Tuesday.

In 2008 we sold 108,000 vehicles, this year we should be at the level of 115,000-120,000, Sergio Cravero said at a presentation of the MiTo Multiair model.

The 300,000 level remains our target for the future, but that can't be reached in 2010, he said.

Alfa Romeo's sales in Europe rose 10.4 percent in the first six months of this year to 59,283 units, according to figures from European carmakers' association ACEA. That gave it a 0.8 percent share of the market.

(Reporting by Stefano Rebaudo; Writing by Jo Winterbottom; Editing by Dan Lalor)