Anyone who’s involved with the Floyd Mayweather-Manny Pacquiao fight on May 2 has paid a lot of money to do so. The bout will break all kinds of revenue records, thanks to lofty sums paid by fans going to the fight, and sponsors that are promoting their brands during the fight.
While it took two months from the time Mayweather and Pacquiao agreed to fight until tickets were released to the public, seats were only on sale for a minute before they were sold out. The majority of the tickets were distributed by the MGM Grand and camps for both boxers. Tickets can still be had, but only on the secondary ticket market.
The cheapest tickets that the MGM Grand sold to the public were had for $1,500, but finding a ticket elsewhere will cost much more. Two days after seats went on sale, 252 tickets had been sold on StubHub for an average of $6,583, according to ESPN's Darren Rovell. The average secondary ticket price for Mayweather’s last fight was $1,324.27, according to TiqIQ.
Sponsors had to cough up a minimum of $1 million to be a part of the fight. Five title sponsors have combined to pay $13.2 million, setting another record for a boxing fight. Such records aren’t officially kept, but ESPN’s Dan Rafael reports that the previous sponsorship record is estimated between $3.5 million and $4 million.
Tecate is the bout’s biggest sponsor. Paying $5.6 million to be the official beer of the fight, Tecate outbid Corona, who offered $5.2 million to sponsor the fight.
"We know in the past we have had great fights but nothing is going to be compared to what is already called the fight of the century," Tecate brand director Gustavo Guerra told ESPN.com. "We wanted to increase our brand awareness and we will achieve it with this fight.
"It is like the Super Bowl of boxing, a gigantic sporting event. It's good for us. It's about credibility. We cannot have the luxury of being out of this fight. This is very important for us."
Mayweather has been the decided favorite since the fight was announced in February, and his betting odds have slightly increased since tickets went on sale Thursday. He’s a -225 favorite at Bovada.lv, while Pacquiao is a +175 underdog.