British luxury car manufacturer, Galpin Jaguar, is offering a $1,000 gift card for its customers who test-drive a new 2011 Jaguar and then purchase a new competing, comparably equipped Mercedes, BMW, Audi, Lexus or Porsche vehicle.

The new marketing campaign launched by the brand is a reflection of the brand's confidence with the current 2011 Jaguar line-up. It is a challenge for customers to test-drive a 2011 Jaguar at Galpin before considering selected competitive makes.

A Jaguar customer will pay virtually nothing to maintain their Jaguar during the coverage period. No luxury brand offers a better warranty and maintenance coverage program than Jaguar, stated Beau Boeckmann, Vice President of Galpin Motors.

As per the rules of the offer, if a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10-days after a new Jaguar test-drive at Galpin, they will receive a gift card valued at $1,000.

The luxury automaker has recently received critical acclaim for the all-new 2011 XJ as well as its entire Jaguar line-up including the Jaguar XF and XK series.

Apart from the campaign, Jaguar has also announced an industry-leading limited warranty coverage package called Platinum Coverage, providing Jaguar owners protection for five years or 50,000 miles, including maintenance and wear and tear items on new 2011 models.