Goldman Sachs Group Inc
Blankfein, who first asked employees to avoid large purchases late last year, has stepped up his campaign in recent weeks, a source told the paper.
This is a sensitive time for us, and
Goldman has faced a torrent of unwanted publicity recently including an unflattering story in Rolling Stone magazine, which accused the bank of having a key role in various market bubbles stretching back to the 1920s.
A Goldman spokeswoman declined to comment to the paper.
Goldman could not be immediately reached for comment by Reuters after regular U.S. business hours.
Last week New York Attorney General Andrew Cuomo, in a report into compensation paid by banks, said employee pay has become unmoored from the banks' financial performance.
(Reporting by Ajay Kamalakaran in Bangalore)