Known for running stock Android, Google’s Nexus lineup has been one of the most preferred devices across the globe. With the killer combination of housing top-of-the-shelf configurations bundled with mid-range price tag, the search giant churns out impressive devices every year. The other advantage of owning a Nexus device is the timely Android update that comes knocking the device’s door periodically. However, what happens if Google decides to manufacture its own devices like Apple?
Even though Nexus devices come with Google brand, they are manufactured by established OEMs like LG, Samsung, HTC, Motorola and Huawei, among others. The recent additions to the Nexus family are Huawei Nexus 6P and LG Nexus 5X. But now, Google might be planning to develop its own Nexus lineup by cutting out the OEMs, says the exclusive report published by The Information.
Google’s CEO Sundar Pichai and representatives reportedly spoke about his company's intention to take “greater control over its program for making Nexus smartphones.” Much like how Apple has full-control over its devices. By doing so, Google will be able to streamline the user experience among Android-powered devices. To top it off, it will also give Google more control in rolling out software updates.
Speaking of Apple, all the devices, software and services under this tech giant’s brand are designed under one roof. Needless to say, this gives the much-appreciated smoother user experience. Although Android has been making progress tremendously, the “fragmented nature of the open-source OS” allows OEMs to customize the UI in the way they want. Thus, Android user experience differs from handset to handset. This is where Apple wins and hence, the user experience is same across iOS devices.
Towards the end of last year, Google introduced the power-packed Pixel C tablet, which is yet to hit the store shelves in many countries. This device shows Google's interest in branching out of Nexus lineup. The search giant seemingly designed the Pixel C on its own, developed the software and manufactured the slate in-house.
Even though Google has not developed a lot of hardware on its own, the company has all the necessary means to convert the Nexus lineup into an Apple-like autonomous brand, Phone Arena reported.