Google Inc. (NASDAQ: GOOG) is combining forces with Salesforce.com (NYSE: CRM), unveiling a much discussed partnership where Salesforce will resell Google's advertising tools to small and medium sized businesses.
Salesforce.com, will feature the Google AdWords advertising platform in its online customer relationship management software, the companies announced Tuesday.
Financial details of the agreement were not disclosed.
Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success, said Eric Schmidt, Googleâ€™s chief executive officer.
Salesforce.com said that its product featuring Google AdWords is meant for small and midsize businesses. Salesforce.com's customers can use it to connect directly to AdWords and create an ad in as quickly as five minutes and with as little as $5, according to the company.
Salesforce.com provides Google the ability to reach [32,000-plus] potential AdWords clients that it has previously not reached, said Goldman Sachs' Anthony Noto told clients in Tuesday.
Salesforce.com shares lost $1.01, or 2.13 percent, to reach $46.45 in morning trading on the New York Stock Exchange. Google shares fell $1.84, or 0.35 percent to $517.02 on the Nasdaq Stock Market.