Google Inc showed off a new Web store for games, news and other software applications on Tuesday in an effort to carve out a bigger role in the next generation of Internet media and entertainment.

Electronics Arts demonstrated a game that goes on sale on the Chrome Store, which is expected to go live soon. It will also sell applications to run news from National Public Radio and the New York Times.

Google executives also told a news conference in San Francisco that the Chrome Internet browser has 120 million users. In May, it had 70 million.

Apple Inc in October said it would open an applications store for its Macintosh computers as it tries to replicate the success of apps sold for its iPhone. That store is expected to go live early next year.

(Reporting by Alexei Oreskovic. Editing by Robert MacMillan)