Greenpeace 'Barbie' and 'Ken' campaign alleges Mattel playing role in deforestation and killing of Sumatran tigers

An unusual demonstration took place in the L.A. headquarters of Mattel, the American toy company that manufactures the famous Barbie doll, with members of the environmental group 'Green Peace' protesting against the wrapping of the Barbie doll that, allegedly, is linked to the destruction of tropical rain forests.

Apparently, the Greenpeace members were not only directing their message to the company's board but to 'Barbie' as well as they flashed a giant banner depicting a mad-faced Ken reading Barbie: it's over.I don't date girls that are into deforestation, Ken.

To add to this hard-to-see spectacle, another member dressed up as Barbie gave a short performance as she rode on a pink bulldozer.

Reportedly, Greenpeace had issued an email manifesto to Mattel before the demonstration alleging that Barbie's wrapping was made from a company whose products added to the deforestation of Indonesia's tropical rain forest.

The disapproval for cutting trees down to seek gains is evident but Greenpeace has also alleged that Mattel's lack of concern towards the cutting down of tree to obtain wrapping paper has added to disappearance of the Sumatran tiger, in Indonesia, who are in the brink of extinction.

Mattel on the other hand responded to the demonstrations with Doing things responsibly has for long been an important part of Mattel's business approach. We have talked with Greenpeace on a variety of paper-sourcing issues. We are shocked and disappointed that they have taken this inflammatory approach.

The company said it would continue to review its paper-sourcing and packaging improvements.

Although the demonstration apparently targeted Mattel, Greenpeace has long attempted to tackle down the paper company 'Asia Pulp & Paper', the largest wood product producing company that provides Mattel with the materials.

Many believe that Indonesia's rapid deforestation rates have contributed to the World's global warming with more than 40% of its total rain forests wiped in almost 50 years.