Nearly $66.4 million has been made in micro-transactions in “Grand Theft Auto Online” in the past three months, according to users at NeoGAF.
CEO Strauss Zelnick didn’t reveal the exact figure, but he did reveal to MCV that “with ‘GTA V,’ we have sold 32.5m units in to date, which is extraordinary. Seventy percent of people that have played 'GTA V' while online have played ‘GTA Online,’ which is a free-to-play experience. And recurrent consumer spending, which includes ‘GTA Online’ revenue, represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”
Plug that 70 percent figure into Take-Two’s recent financial statements, where digital content sales increased 42 percent to $132.8 million – and you get the impressive amount of $66 million. This amount was achieved despite recent problems with hackers distributing large amounts of unwanted cash to players, resulting in some users getting banned from the game.
“It is great that consumers anticipate our titles, like they anticipate the next James Bond film. Our goal is to create permanent franchises,” Zelnick added. He also stressed the importance of not being overly aggressive with “GTA” title releases.
“A few years ago, we’d launch a title, it would be sold physically, then we would sell catalogue versions of it. Today we launch a title, and often – if not always – put out DLC. We’ve talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis,” Zelnick said.
Last weekend, Rockstar launched a special holiday update entitled Valentine’s Day Massacre Special. The exclusive content allowed participants to earn up to $1 million of in-game cash.