In celebration of its 90th Anniversary, the fashion House of Gucci opens the Gucci Mueso Wednesday Sept. 28 inside the medieval Palazzo della Mercanzia in the Piazza Signoria in Florence, Italy.

Starlets and fashionistas turned out in droves for the opening of the museum. Walking the red carpet was Camille Belle, Frida Giannini, Charlotte Casiraghi , and Abby Cornish.

The museum features an exhibition from the rich and revolutionary Gucci archives as well as a contemporary art installation by the Pinault Foundation.

The first floor includes installations such as: flora world, handbags, evening, precious, and contemporary art space. On the second floor is logomania, lifestyle, and sport. Along with the exhibition spaces one can find an icon store, bookshop, café, and gift shop on the ground floor.

Gucci has also just launched the 1921 Collection, a range of men's and women's ready-to-wear clothing and accessories to celebrate the anniversary. Items range from a crocodile skin handbags ($25,500) and boots ($17,500), leather moccasins ($530), men's suede blazer ($5500), and new editions of the New Bamboo, the New Jackie, and the Horsebit Chain handbags.

Patrizio di Marco, Gucci's President and CEO, said, We have decided to give life to something very dynamic and engaging. Visitors to the GUCCI MUSEO will not have the impression of a nostalgic celebration, instead our aim has been to create a destination experience where people can appreciate and enjoy our history, but at the same time understand how innovative and alive Gucci is today. The GUCCI MUSEO is also a tribute to our hometown, according to a Fibre2Fashion article.

Gucci is one of the most renowned fashion labels hailing from Italy. In 1921, Guccio Gucci opened his first leather goods and small luggage store. The son of an Italian merchant, Guccio Gucci wanted to blend the inspirations he acquired from both London, while working at the Savory Hotel, and from life in Italy, utilizing the classic sensibility of Italian craftsmanship.

90 years later the Gucci label is a staple in any luxury wardrobe. The name lives on, bigger and more glamorous than ever. And that is molto bella.

For more information please visit www.guccimueso.com