Someone in Turkey thought that a good spokesperson for Biomen Men Shampoo would be Adolf Hitler. Obviously they were sorely mistaken. The commercial, which features Hitler saying that the product is for real men, has been met with a lot of outrage.
The Biomen commercial has subtitles that read, If you're not wearing women's clothes, you shouldn't be using women's shampoo. Here it is, a real man's shampoo. Biomen. While the words are not offensive, the person who is delivering them is.
The Anti-Defamation League (ADL) released a press release saying that they were repulsed by the footage found in the commercial. The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of six million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy, said ADL National Director and Holocaust survivor, Abraham H. Foxman. It is an insult to the memory of those who perished in the Holocaust, those who survived, and those who fought to defeat the Nazis.
According to the Daily Mail, even though Jewish organizations and anti-Semitism groups have been urging for the commercial to be pulled, the company has so far refused.
This isn't the first time that footage from the Holocaust has been used in a promotional campaign. At the beginning of January, the ADL was outraged over a Dubai gym using a photo of a concentration camp in their promotional campaign. The campaign featured an image of the railroad leading to Auschwitz-Birkenau and the slogan Kiss your calories goodbye.
What do you think of the Biomen shampoo commercial?